Books

1. Lessons in Service from Charlie Trotter
   

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2. Smoking and Politics: Bureaucracy Centered Policymaking (6th Edition) (Real Politics in America Series)
   

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3. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
   

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4. A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong
   

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5. Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
   

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6. How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
   

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7. The Future of Competition: Co-Creating Unique Value with Customers
   

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8. Mystery Shopper's Manual, 6th Edition
   

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9. Focus: The Future of Your Company Depends on It
   

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10. Heads in Beds: Hospitality and Tourism Marketing
    

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11. Steal These Ideas!: Marketing Secrets That Will Make You a Star
    

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12. Best Website: Simple Steps to Successful Websites
    

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13. Mega Gifts: 2nd Edition, Revised & Updated
    

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14. Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
    

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15. Building Your Business with Google For Dummies
    

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16. Strategic Marketing for NonProfit Organizations (6th Edition)
    

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17. Enchanting a Disenchanted World: Revolutionizing the Means of Consumption
    

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18. Soap, Sex, and Cigarettes: A Cultural History of American Advertising
    

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19. Internet Marketing With Webcard 2nd Edition
    

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20. Adventures in Public Relations: Case Studies and Critical Thinking
    

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21. The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
    

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22. Branded Customer Service: The New Competitive Edge
    

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23. Mastering the Art of Selling Real Estate: Fully Revised and Updated
    

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24. Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification (Six Sigma)
    

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25. Sales Force Design for Strategic Advantage
    

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Books:

1. Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
2. Anatomy of a Trend
3. Zingerman's Guide to Giving Great Service
4. The Power of Simplicity
5. Internet Marketing, 2/e, with e-Commerce PowerWeb
6. No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It
7. The Big Investment Lie: What Your Financial Advisor Doesn't Want You to Know
8. Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score
9. Queremos que seas rico (Why We Want You to Be Rich)
10. The Electronic Day Trader: Successful Strategies for On-line Trading

Books

Books