Books
- Lessons in Service from Charlie Trotter
- Smoking and Politics: Bureaucracy Centered Policymaking (6th Edition) (Real Politics in America Series)
- BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
- A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong
- Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
- How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
- The Future of Competition: Co-Creating Unique Value with Customers
- Mystery Shopper's Manual, 6th Edition
- Focus: The Future of Your Company Depends on It
- Heads in Beds: Hospitality and Tourism Marketing
- Steal These Ideas!: Marketing Secrets That Will Make You a Star
- Best Website: Simple Steps to Successful Websites
- Mega Gifts: 2nd Edition, Revised & Updated
- Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
- Building Your Business with Google For Dummies
- Strategic Marketing for NonProfit Organizations (6th Edition)
- Enchanting a Disenchanted World: Revolutionizing the Means of Consumption
- Soap, Sex, and Cigarettes: A Cultural History of American Advertising
- Internet Marketing With Webcard 2nd Edition
- Adventures in Public Relations: Case Studies and Critical Thinking
- The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
- Branded Customer Service: The New Competitive Edge
- Mastering the Art of Selling Real Estate: Fully Revised and Updated
- Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification (Six Sigma)
- Sales Force Design for Strategic Advantage
Books:
- Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
- Anatomy of a Trend
- Zingerman's Guide to Giving Great Service
- The Power of Simplicity
- Internet Marketing, 2/e, with e-Commerce PowerWeb
- No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It
- The Big Investment Lie: What Your Financial Advisor Doesn't Want You to Know
- Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score
- Queremos que seas rico (Why We Want You to Be Rich)
- The Electronic Day Trader: Successful Strategies for On-line Trading
Books
Books