Books
- Promotion in the Merchandising Environment
- Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
- Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback) (Voices That Matter)
- IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
- Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring
- Selling Used Books Online: The Complete Guide to Bookselling at Amazon's Marketplace and Other Online Sites
- Strategic Marketing Management
- The Perils of Prosperity, 1914-32
- Public Relations Today: Managing Competition and Conflict
- Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
- Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
- The Wave 4 Way to Building Your Downline
- Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition
- The Maui CEO: Import from China, Sell on eBay, and Live Wherever You Want
- Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business
- The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers
- Opening and Operating a Bed & Breakfast in the 21st Century: Your Step-By-Step Guide to Inn Keeping Success with Professional Online Marketing Strategies
- Return on Customer: Creating Maximum Value From Your Scarcest Resource
- Selling Retail (Book One and Two)
- Network Marketing for Dummies
- The Cruising Multihull
- Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
- Public Relations: The Profession and the Practice
- High Probability Selling: Re-Invents the Selling Process
- The Executive Guide to Call Center Metrics
Books:
- Lessons in Service from Charlie Trotter
- Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
- Anatomy of a Trend
- Zingerman's Guide to Giving Great Service
- The Power of Simplicity
- Internet Marketing, 2/e, with e-Commerce PowerWeb
- No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It
- The Big Investment Lie: What Your Financial Advisor Doesn't Want You to Know
- Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score
- Queremos que seas rico (Why We Want You to Be Rich)
Books
Books