Books

1. Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
   

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2. The PayPal Wars: Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth
   

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3. Luxury Fashion Branding: Trends, Tactics, Techniques
   

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4. The police and the community (Glencoe Press criminal justice series)
   

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5. Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions
   

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6. Consumer Society in American History: A Reader
   

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7. The New Positioning: The Latest on the World's #1 Business Strategy
   

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8. The Service Profit Chain
   

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9. Jane's Crisis Communications Handbook (Janes)
   

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10. It's Not the Big that Eat the Small...It's the Fast that Eat the Slow
    

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11. The Advertising Agency Business: The Complete Manual for Management & Operation
    

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12. Absolut Book.: The Absolut Vodka Advertising Story
    

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13. GoldMine 8 For Dummies
    

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14. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
    

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15. The Ultimate Guide to Sports Marketing
    

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16. Andrew Rollings and Ernest Adams on Game Design (New Riders Games)
    

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17. The Market Research Toolbox: A Concise Guide for Beginners
    

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18. How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
    

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19. Advertising And The Business Of Brands: 21st Century Edition
    

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20. Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
    

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21. Principles of Marketing
    

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22. The Marketing Plan: How to Prepare and Implement It
    

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23. Cold Calling for Women: Opening Doors & Closing Sales
    

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24. The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
    

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25. The Lovemarks Effect: Winning in the Consumer Revolution
    

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Books:

1. Promotion in the Merchandising Environment
2. Lessons in Service from Charlie Trotter
3. Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
4. Anatomy of a Trend
5. Zingerman's Guide to Giving Great Service
6. The Power of Simplicity
7. Internet Marketing, 2/e, with e-Commerce PowerWeb
8. No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It
9. The Big Investment Lie: What Your Financial Advisor Doesn't Want You to Know
10. Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score

Books

Books