Books

  1. Gateway to Sedona Visitor and Web Guide
    Gateway to Sedona Visitor and Web Guide
  2. Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
    Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
  3. Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat
    Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat
  4. Maximizing Your Sales With Salesforce.com
    Maximizing Your Sales With Salesforce.com
  5. Guerrilla Marketing in 30 Days
    Guerrilla Marketing in 30 Days
  6. The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
    The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
  7. Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
    Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
  8. PR 2.0: New Media, New Tools, New Audiences
    PR 2.0: New Media, New Tools, New Audiences
  9. Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
    Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
  10. Handmade for Profit!: Hundreds of Secrets to Success in Selling Arts and Crafts
    Handmade for Profit!: Hundreds of Secrets to Success in Selling Arts and Crafts
  11. Business Marketing: Connecting Strategy, Relationships, and Learning
    Business Marketing: Connecting Strategy, Relationships, and Learning
  12. Sales: Cases and Materials (University Casebook Series)
    Sales: Cases and Materials (University Casebook Series)
  13. The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
    The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
  14. Workbook For Media Writer's Handbook: A Guide To Common Writing And Editing Problems
    Workbook For Media Writer's Handbook: A Guide To Common Writing And Editing Problems
  15. What's up with your handshake?: Using the Secrets of Strategic Communication and Soft Skills to Win
    What's up with your handshake?: Using the Secrets of Strategic Communication and Soft Skills to Win
  16. Beyond the Core: Expand Your Market Without Abandoning Your Roots
    Beyond the Core: Expand Your Market Without Abandoning Your Roots
  17. Managing Brand Equity
    Managing Brand Equity
  18. 100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to Know and Do
    100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to Know and Do
  19. Secrets of Closing the Sale
    Secrets of Closing the Sale
  20. How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your Sales
    How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your Sales
  21. Student Workbook for Public Relations Writing: Principles in Practice
    Student Workbook for Public Relations Writing: Principles in Practice
  22. Sales Force Management
    Sales Force Management
  23. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
  24. The Great Formula: for Creating Maximum Profit with Minimal Effort
    The Great Formula: for Creating Maximum Profit with Minimal Effort
  25. Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future
    Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future

Books:

  1. Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)
  2. Punk Marketing: Get Off Your Ass and Join the Revolution
  3. Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
  4. The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
  5. Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
  6. Promotion in the Merchandising Environment
  7. Lessons in Service from Charlie Trotter
  8. Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
  9. Anatomy of a Trend
  10. Zingerman's Guide to Giving Great Service

Books

Books