Books

1. Chasing Cool: Standing Out in Today's Cluttered Marketplace
   

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2. The Anatomy of Buzz: How to Create Word of Mouth Marketing
   

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3. Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
   

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4. Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
   

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5. Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
   

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6. We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
   

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7. Management of a Sales Force
   

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8. Media Training 101: A Guide to Meeting the Press
   

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9. Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
   

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10. 5 Steps To Successful Selling
    

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11. Essentials of Marketing Research
    

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12. Building Strong Brands
    

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13. Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
    

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14. The Insider's Guide to Independent Film Distribution
    

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15. The Fundraising Habits of Supremely Successful Boards: A 59-minute Guide to Ensuring Your Organization's Future
    

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16. SEO: Search Engine Optimization Bible
    

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17. DigiMarketing: The Essential Guide to New Media and Digital Marketing
    

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18. The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
    

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19. What's the Secret: To Providing a World-Class Customer Experience
    

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20. This Business of Music Marketing and Promotion, Revised and Updated Edition
    

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21. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
    

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22. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
    

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23. Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation
    

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24. Understanding Research: Becoming a Competent and Critical Consumer
    

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25. Masters of Sales
    

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Books:

1. Purchasing and Supply Management
2. Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
3. Marketing Your Retail Store in the Internet Age
4. Pricing Photography: The Complete Guide to Assignment & Stock Prices
5. Retail Buying (8th Edition)
6. Advertising Campaign Strategy: A Guide to Marketing Communication Plans
7. Michael E. Porter on Competition
8. Getting business to come to you
9. Gateway to Sedona Visitor and Web Guide
10. Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)

Books

Books