Books

  1. Chasing Cool: Standing Out in Today's Cluttered Marketplace
    Chasing Cool: Standing Out in Today's Cluttered Marketplace

  2. The Anatomy of Buzz: How to Create Word of Mouth Marketing
    The Anatomy of Buzz: How to Create Word of Mouth Marketing

  3. Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
    Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

  4. Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
    Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

  5. Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
    Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

  6. We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
    We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

  7. Management of a Sales Force
    Management of a Sales Force

  8. Media Training 101: A Guide to Meeting the Press
    Media Training 101: A Guide to Meeting the Press

  9. Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
    Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)

  10. 5 Steps To Successful Selling
    5 Steps To Successful Selling

  11. Essentials of Marketing Research
    Essentials of Marketing Research

  12. Building Strong Brands
    Building Strong Brands

  13. Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)
    Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)

  14. The Insider's Guide to Independent Film Distribution
    The Insider's Guide to Independent Film Distribution

  15. The Fundraising Habits of Supremely Successful Boards: A 59-minute Guide to Ensuring Your Organization's Future
    The Fundraising Habits of Supremely Successful Boards: A 59-minute Guide to Ensuring Your Organization's Future

  16. SEO: Search Engine Optimization Bible
    SEO: Search Engine Optimization Bible

  17. DigiMarketing: The Essential Guide to New Media and Digital Marketing
    DigiMarketing: The Essential Guide to New Media and Digital Marketing

  18. The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
    The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)

  19. What's the Secret: To Providing a World-Class Customer Experience
    What's the Secret: To Providing a World-Class Customer Experience

  20. This Business of Music Marketing and Promotion, Revised and Updated Edition
    This Business of Music Marketing and Promotion, Revised and Updated Edition

  21. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
    The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

  22. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
    Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

  23. Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation
    Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation

  24. Understanding Research: Becoming a Competent and Critical Consumer
    Understanding Research: Becoming a Competent and Critical Consumer

  25. Masters of Sales
    Masters of Sales

Books:

  1. Purchasing and Supply Management
  2. Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
  3. Marketing Your Retail Store in the Internet Age
  4. Pricing Photography: The Complete Guide to Assignment & Stock Prices
  5. Retail Buying (8th Edition)
  6. Advertising Campaign Strategy: A Guide to Marketing Communication Plans
  7. Michael E. Porter on Competition
  8. Getting business to come to you
  9. Gateway to Sedona Visitor and Web Guide
  10. Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)

Books

Books