Books
- Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
- Effective Public Relations (10th Edition) (Effective Public Relations)
- Advertising (8th Edition) (Advertising: Principles and Practice)
- Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
- Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
- What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
- The Overspent American: Why We Want What We Don't Need
- M: Marketing w/Review Cards & OLC Access Card
- Beyond the First Visit: The Complete Guide to Connecting Guests to Your Church
- Fundamentals of Selling
- The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
- Fashion for Profit (Revised Edition with Retail Chapter)
- The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning
- The Packaging and Design Templates Sourcebook (Graphic Design)
- The Go-Getter: A Story That Tells You How To Be One
- Strategic Brand Management (3rd Edition)
- Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
- Website Optimization: Speed, Search Engine & Conversion Rate Secrets
- One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
- Professional Selling: A Trust-Based Approach
- The Marketing Gurus: Lessons from the Best Marketing Books of All Time
- Selling to Anyone Over the Phone
- MKTG (2007-2008 Edition)
- One Minute Sales Person, The: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life
- ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game
Books:
- No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
- 1001 Ideas to Create Retail Excitement, Revised Edition (2003)
- Build It Big: 101 Insider Secrets from Top Direct Selling Experts
- The Fall of Advertising and the Rise of PR
- Chasing Cool: Standing Out in Today's Cluttered Marketplace
- Purchasing and Supply Management
- Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
- Marketing Your Retail Store in the Internet Age
- Pricing Photography: The Complete Guide to Assignment & Stock Prices
- Retail Buying (8th Edition)
Books
Books