Books
- eBay for Dummies, Fourth Edition
- Advertising and Promotion
- Advertising and Integrated Brand Promotion
- Essentials of Marketing with Student CD
- Millionaire Real Estate Agent: It's Not About the Money
- Practice of Public Relations, The (10th Edition)
- OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
- Framework for Marketing Management, A (4th Edition)
- Contemporary Advertising
- Strategic Marketing Problems: Cases and Comments (11th Edition)
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
- Business and Society: Ethics and Stakeholder Management (with InfoTrac®)
- Classics of Public Administration
- Contemporary Marketing
- Framework for Marketing Management (3rd Edition)
- Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)
- The Complete Tightwad Gazette
- Positioning: The Battle for Your Mind, 20th Anniversary Edition
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
- Consumer Behavior 4th Edition Plus Cases In Consumer Behavior
- The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
- Market-Based Management (5th Edition)
- Ogilvy on Advertising
- Go for No!
Books:
- Public Relations: Strategies and Tactics (9th Edition)
- Annual Editions: Marketing 08/09 (2009 Update) (Annual Editions : Marketing)
- Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
- No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
- 1001 Ideas to Create Retail Excitement, Revised Edition (2003)
- Build It Big: 101 Insider Secrets from Top Direct Selling Experts
- The Fall of Advertising and the Rise of PR
- Chasing Cool: Standing Out in Today's Cluttered Marketplace
- Purchasing and Supply Management
- Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
Books
Books